About Us
Dan Schonfeld is the CEO of PoolPartsToGo.com and a second-generation pool industry veteran with over 40 years of hands-on experience in pool equipment, manufacturing, and retail.
What started as a small Long Island storefront has grown into one of the country's leading direct-to-consumer pool equipment brands — and Dan has been at the center of that transformation every step of the way. He's spent four decades learning the pool industry from the inside out: sourcing components, designing products, navigating supply chains, and talking directly with pool owners about what actually works and what doesn't.
That depth of experience is what drives the content here. When Dan writes about pool pumps, heaters, cleaning equipment, or pool maintenance, he's drawing on real manufacturing knowledge — not marketing copy. His goal has always been the same one that launched PoolPartsToGo in the first place: cut through the noise, skip the markup, and give pool owners the information they need to make smart, confident buying decisions.
Dan believes that a well-maintained pool shouldn't require a second mortgage. The guides, comparisons, and product recommendations you'll find under his byline reflect that philosophy — practical, honest, and built around saving you money without sacrificing quality.
